(Examples: A specific trend, a data set, an industry challenge, etc.)
(Demographics, profession, industry, or specific personas)
(Examples: Professional, conversational, authoritative, storytelling, etc.)
(Examples: Q&A interview, blog post, LinkedIn article, whitepaper, research report, internal document, etc.)
(Share links or describe)
(Examples: Website, LinkedIn, email newsletter, industry publication, etc.)
(Examples: Recurring content, single deliverable, campaign-specific content)
(Examples: Increased engagement, better SEO, building credibility, etc.)